Rumble, the social media company whose founders have come under scrutiny for their ties to the Trump administration, is launching an advertising campaign that will run during the inauguration.
The campaign is called “Rumble Social” and will run on Facebook, Twitter, Instagram and Snapchat, according to the company.
The goal is to promote the company as a platform for sharing content and to get Trump supporters to share their opinions on social media.
“We’re looking to make a real difference in the world,” CEO Michael Smith told The Hill in an interview, noting that the company has already launched more than 60 million people who have participated in the company’s social media campaign.
Rumble’s social platform, which has been called the “Twitter of the day,” will use a combination of hashtags such as #Revenge for Trump, #MAGA, and #RISEUP.
Rumbs aim to reach out to the President’s base of supporters and get them to engage in a social conversation with others about politics.
“It’s all about reaching out to a broader audience, which is why we’re making a platform like Rumble Social,” Smith said.
The platform, he said, is “a great platform for reaching out, for engaging, for sharing and for being part of a community.”
Rumble says it will run ads during the inaugural parade and in the National Mall, as well as during a march and a rally that will be held by Vice President Mike Pence.
Rumbo said the ads will focus on issues and topics important to the American public, such as climate change and healthcare.
“People have been frustrated with the lack of civility and the lack the inclusion of the people who make our country great,” Smith added.
“The next generation of leaders needs to look at what we do, and how we do it, and then make their own decisions about how to bring the best out of that.”
Rumbo has been the subject of a lot of criticism, and has had to deal with a number of controversies and legal disputes, including a lawsuit over a $10 million loan he took from a hedge fund manager to build a social media platform for the President.
The company has also been hit with multiple lawsuits, with one filing in the US District Court for the Northern District of California seeking $3.5 million in damages.
The court issued an order Monday that the case will be appealed, and the company is expected to be in court again next week.
The lawsuit is the latest chapter in a string of legal battles that Rumbo is facing, as the company fights a series of lawsuits in the United States and abroad over copyright infringement and other issues.