Facebook is facing a new backlash over a meme that the social network said was designed to “counter the social injustice narrative” that is being promoted by the Black Lives Matter movement.
The meme, “Black Lives Matter,” shows an image of a man wearing a hooded sweatshirt, a symbol that many African-Americans say signifies their oppression.
Facebook apologized for the post on Thursday.
The company has since removed the meme from its news feed and has banned its users from using the “Like” button.
Facebook said it removed the post because the imagery was not appropriate for its platform and because it is not an official ad.
The backlash comes after several prominent black activists have used the “Black lives matter” meme to share videos of police brutality in the U.S. The social media company said it had removed the “black lives matter,” but many people who have viewed it continue to share it on social media.
“The images that have circulated online that feature black people wearing hoodies or hoodies with other symbols of oppression are offensive, racist, and have no place in the United States,” the company said in a statement.
Facebook has also come under fire for its controversial “trending topics” feature.
The feature allows users to flag and post topics they are passionate about, and the company has come under criticism for allowing racist and violent content.
It said in January it had banned more than 150,000 posts over topics such as gun violence, racism, the treatment of Muslims and the death of Trayvon Martin.
“We remove posts we deem to be inappropriate or in violation of our community standards, and we will work to remove any content that we find objectionable,” Facebook said in its statement.
In addition to the content that has been removed, we are also actively working to create better ways for users to report content that violates our standards and for more information on how to do so.”